Chapter 62: Fierce Battle - Part 1 Trailer

Busy days always pass in the blink of an eye. Watching his clothing brand take shape bit by bit, watching version after version of sample designs continuously hanging in the company's showroom, Zhang Qianjun felt for the very first time that the journey of starting a business could be so mesmerizing.

During the final company meeting before returning to the capital, after a collective discussion among the management team, everyone unanimously decided to set the official opening date of the online store for June 1st.

They would launch the online store first, directly leveraging the traffic generated by *So Young* to promote the products, while simultaneously preparing for offline retail, with the very first brick-and-mortar store scheduled to officially open on October 1st.

Considering the early official announcement of his personal brand, Zhang Qianjun decided to head back to the capital first to arrange the promotional matters. At the same time, he needed to visit Bona Film Group to see Yu Dong, as the promotional campaign for *Unbeatable* had to be put on the agenda.

Bidding farewell to his parents, he embarked on the journey back to the capital once again. His first stop was Bona Pictures.

"Qianjun, are you saying you want to join the promotional team for this *Unbeatable*?"

Yu Dong looked at the newcomer with great surprise. This kid was being so proactive; there definitely had to be a catch.

"Yes. *Unbeatable* is my most important movie this year. This is a true male-centric leading role film, and my future depends entirely on this production.

For this promotional campaign, I'm going to go all out!"

Seeing that he was being serious, Yu Dong began to consider the matter seriously as well. If Zhang Qianjun, as the male lead, spared no effort in running promotional tours, it could only be a good thing for the film.

"Isn't it a bit early? It's not even June yet."

Zhang Qianjun shook his head firmly.

"President Yu, it's not early. Starting the promotion and distribution four months in advance—that's exactly what President Liang told me."

Seeing him like this, Yu Dong couldn't help but laugh.

"With *So Young* about to be released, you come running over here telling me you want to put all your effort into promoting *Unbeatable*. Aren't you afraid China Film Group will skin you alive?"

"China Film Group and I are in a cooling-off period right now. Besides, I didn't say I wouldn't cooperate with *So Young*.

President Yu, the ceiling for *So Young* is right there: a 500 million guarantee, 700 million at the very top. Purely in terms of film quality, it's the worst among all the ones I've acted in; it's just a film that sells nostalgia.

It's completely different from something like *Unbeatable*, which is overflowing with testosterone!"

Zhang Qianjun had no intention of hiding his thoughts; there was no need to put up a front in front of a heavy-hitting figure like this.

"My personal clothing brand is launching on June 1st, and I need to pre-warm the brand. *Unbeatable* happens to match the aesthetic tone of my clothing brand perfectly."

Yu Dong wore a sudden realization look.

"I knew your kid wouldn't be so diligent for nothing. Since you have this intention, I'll have the publicity department cooperate with you. When your brand launches, I'll buy a few pieces to show my support."

Zhang Qianjun laughed out loud.

"President Yu, a few pieces won't do. With a status like yours, you've got to start at a minimum of five hundred pieces!"

Upon hearing this, Yu Dong thought to himself, *Good grief, the leek harvesting has reached all the way to me.* Then he watched as Zhang Qianjun took off his outer jacket, pointed to the short-sleeved T-shirt he was wearing, and said,

"Twenty-nine yuan and ninety cents a piece. You won't lose out, you won't be fooled. 100% pure cotton, V-neck or crew neck available, twelve colors in total."

Yu Dong was momentarily stunned, and then it clicked what Zhang Qianjun was talking about.

"Qianjun, what are you even trying to achieve? Selling a million pieces of this stuff doesn't compare to making a single movie."

Zhang Qianjun chuckled.

"When I was a kid, I always thought Metersbonwe's 29-yuan T-shirts looked extremely cool, especially when worn by the salesclerks.

Now that I have the means, I want to make one myself. Besides, even if I lose money, it won't be much; I can afford it.

A person's gotta have some pursuits, right?"

Seeing how things stood, Yu Dong couldn't say much else; everyone had their own aspirations.

"Forget 500 pieces, Brother Yu will sponsor you for a thousand pieces outright!"

Zhang Qianjun was beaming with joy.

"Thank you for your support, President Yu! I'll have someone coordinate with your company's procurement department, and make sure to place the order through our Tmall flagship store! You're busy, I'll take my leave now!"

Stepping out of the Bona building, Zhang Qianjun couldn't help but marvel that he was a sales genius. A massive order of a thousand pieces, settled in just a few minutes.

"Xiaoyu, if everyone I knew in the entertainment industry bought a thousand pieces, this brand would instantly blow up!"

Hmphing, his assistant Chen Xiaoyu retorted,

"Then you'd just turn into a pyramid scheme leader."

On May 20th, while simps were still racking their brains trying to figure out how to buy a gift for their goddesses that would express their feelings without hurting their wallets too much,

a one-minute short video quietly climbed to the trending search lists of major websites.

"If you're afraid, you've already lost."

The short clip started from the perspective of someone riding a bicycle: blue skies, white clouds, surrounding mountains, golden wheat fields, and a lonely highway.

A young man wearing a blue windbreaker, helmet, and sunglasses sped along the road, his face radiating a genuine, heartfelt smile.

Then the scene shifted instantly. The young man, covered in dust and dirt, wearing a yellow safety hard hat, a white T-shirt, and jeans, was toiling away at a construction site, doing heavy physical labor and eating the most ordinary boxed lunch.

Next, a down-and-out middle-aged man grabbed the young man by the collar.

"Lin Siqi, by the time I was thirty, I already had my own world, but you—you still don't know what you want to do. You've done nothing, and you can't accomplish anything!"

Accompanied by the soft humming of:

*Can we start to slow it down?*
*Can we learn to live right now?*
*I just want to feel it all,*

the scene shifted once more. The young man ran up the steps of a mountain trail, flipped huge tires at the construction site, pounded a punching bag amid heavy machinery like excavators and bulldozers, and hoisted iron chains thicker than his arms.

The singing transitioned from gentle to passionate, the high-pitched, resonant male vocals roaring out their emotions as if venting.

*I'm a Ferrari pulled off on Mulholland Drive*
*Over the city, the lights are so pretty from up here*
*I'm a Ferrari and after the party is done*
*I keep on going, missing the moments...*

Following various high-intensity training sequences, the male protagonist stood atop a mountain peak, looking down at the brilliantly lit city. Then the screen went black.

*Living in the fast lane is getting kind of lonely (yeah)*

The screen lit up again. Amidst spotlights and the cheers of the entire audience, the young man stood on the scale platform. Flanking him on both sides were two brightly lit, glamorous Caucasian women.

Messy short hair, a chest covered in stubble, a slowly heaving ribcage, and a resolute gaze fixed straight ahead, resembling a lion king surveying his territory.

Accompanied by a roar from the background audio:

"185 pounds, Lin Siqi from JCP Gym!"

The young man struck a front double-biceps pose. Due to water-cutting weight loss, his muscles appeared as defined as drawn threads.

"Ah—" Letting out a long, drawn-out roar, the young man raised his left arm to salute the crowd.

*Whoo, ooh, ooh-ooh*
*Whoo, ooh, ooh-ooh-ooh*

The music swelled as subtitles appeared on screen:

*The most explosive combat masterwork in history,*
*Starring Zhang Qianjun,*
**Unbeatable*, September 27th at night, see you there!*

The video posted by Zhang Qianjun on Weibo at 12:00 PM climbed to the number one spot on Weibo by 6:00 PM. The video and keywords successively topped the charts across Bilibili, Baidu Tieba, Hupu, Douban, and other websites.

Regardless of what people thought of the movie itself, this trailer received unanimous praise from netizens.

'Holy crap! Liu Xiaobei has finally found his path!'

'Is testosterone about to explode or what? These muscles are countless times better than Liu Xiaobei's!'

'Can someone tell me what song this is?'

'Not sure, but following Zhang Qianjun's usual style, it's definitely his own song.'

'He's crazy, crazy, crazy! The Hall Master has vanished for over half a year and is finally resurrected!'

'To the person above, looking at you, I bet you're all soaked, aren't you?'

'This piece is made very professionally. That weighing-in ceremony at the end of the clip is practically identical to the UFC.'

'It's not the same. Scour the entire history of the UFC, and you won't find a weigh-in as explosive as Zhang Qianjun's performance.'

'Is this really a movie directed by a Hong Kong director? Just this weigh-in scene alone completely crushes a bunch of Hong Kong and Taiwanese blockbusters, alright?'

'Get lost, fifty-cent-effect movies. This was practical shooting all the way, for real.'

'What brand is the male lead's white T-shirt? Why does it look so stylish?'

'As long as you have that body and match it with that face, you could throw on a burlap sack and still look stylish!'

'Sisters of Wanma Hall, I can't hold back anymore. Who's going with me to flood them and make the Hall Master release more promotional materials!'

'Count me in!'

+1

+10,000!

'The song is titled *Ferrari*, already available on QQ Music. Lyrics, composition, and vocals by Zhang Qianjun, duration two and a half minutes.'

'Just a performer dropping a trailer and it hits number one on trending? There is something deeply wrong with this country!'

'To the person above, you could just ask what's wrong with the nation's system directly; you didn't need to type out so many characters.'

'Didn't you guys notice the funniest part of this trailer?

In the bottom right corner of the screen during the very last subtitles segment, there's a line of small print:

*So We Shall Eventually Depart Youth, starring the lead actor of this film Zhang Qianjun, will be released on June 1st Children's Day. Everyone, please go support it if you have the time!*'

'Holy crap, there really is! Did you guys watch this with a magnifying glass?'

'On the joy of hunting for another movie's trailer hidden inside a trailer.'

Regardless of how everyone perceived it, the first trailer for *Unbeatable* had undeniably blown up.

What blew up even more was that song, *Ferrari*. Video editors discovered that the track fit unexpectedly well with all sorts of short clips.

Consequently, secondary creations began appearing one after another on Bilibili, and the derivative fan-made trailers even topped the rankings on Bilibili successively, leaving people exclaiming in disbelief.

Yu Dong was grinning from ear to ear, calling Zhang Qianjun eight times in two days and promising to buy ten thousand pieces of the 29.9-yuan T-shirts when the movie was released.

Thus, another achievement was added to Zhang Qianjun's illustrious record as a top-tier salesman.

Just as Zhang Qianjun was sitting cheerfully in the company watching fan edits, Chen Xiaoyu came in to notify him:

The three production companies behind *So Young* were getting anxious. Tomorrow, all the main creators were scheduled to hold a meeting to discuss how to host the premiere.

Hearing this news, Zhang Qianjun thought of something else instead: tomorrow, he would get to see Qing Zi again.