Chapter Twenty: The Brand-New Track That Skyrocketed to Fame Overnight
“Have you heard? The company is launching an exclusive delivery driver streamer category. That’s what the big conference is about.”
In a lounge area, streamers Julie and Liu Xiaowen were whispering to each other.
Although Breakthrough Inc. already had delivery driver streamers—the day Lin Ke started his account, it was actually the streamer “Brother Melon Rogo Running Delivery” who ghost-streamed the entire event live.
However, “Brother Melon Rogo Running Delivery” was a signed streamer under Breakthrough’s own MCN agency, so having popularity and traffic was expected. But just yesterday, a wild delivery driver streamer unexpectedly surpassed all the company’s heavily promoted channels, shooting straight to the top of Breakthrough’s trending list.
Never missing a trend, Breakthrough Group immediately launched a delivery driver category, determined to catch up with this hot topic.
“A delivery driver? Their activity range is truly vast, and their timeliness is extremely high. They probably hold the most firsthand social news.”
Though they were not well-known within the seed group, being part of it meant they had qualities others couldn’t match—neither outstanding nor insignificant, somewhat middling but still respectable.
“Since the Hundred Butterflies Cloud Rise contest is too late to join, it won’t affect us, right?”
“The contest itself, no. But the traffic is limited! To push them, our own heat is bound to drop.”
“Sigh! I’m a beauty vlogger; how could this affect me? I’m afraid it’s those socially related categories that will face devastating blows. Don’t you think so, Yali?”
Yali smiled, “I think it’s a good thing. It just means even the obvious favorites can’t always win.”
They glanced toward Lin Ke as they spoke, who pretended not to hear and left the lounge with a tissue in hand.
She knew about the meeting next door.
Apparently, some delivery drivers had a group chat, and someone planted by Breakthrough’s talent agency was undercover there. The group was originally for sharing delivery-related work matters and mutual assistance, with members alerting each other to any sudden incidents.
Most city-wide gossip groups had agency informants; it was said there was even a nationwide community network business line—this was part of Breakthrough’s expertise.
Yesterday, a delivery driver happened to capture a video of an accident: a female delivery rider going the wrong way hit a pedestrian. She apologized sincerely and called for insurance compensation, but during the process, an enraged pedestrian slapped her across the face.
What made it worse, the female rider was carrying a toddler no older than one or two years. When she fell from the blow, the child fell too, crying heart-wrenchingly.
Another delivery driver passing by recorded the entire incident clearly on their phone, capturing the cause, events, and aftermath, then posted it online and shared it in the group.
The large group of over 400 people was furious, and with the agency’s undercover stirring things up, the short video on Breakthrough’s platform instantly soared to the top of the city’s trending list.
Well, what did it have to do with her?
Since leaving the police station, she and Dou Peng had been estranged. When she needed him most, he wasn’t there. Lin Ke had gritted her teeth and endured it alone, and now she felt she didn’t need anyone so much after all.
Besides, Dou Peng was so stubborn that he couldn’t even deliver takeout properly; there was no way he’d be involved in seizing such hot topics.
Lin Ke passed by the meeting room without a glance and headed straight for the restroom.
Inside the conference room, Michael pointed excitedly at the video looping on the PPT: “We have to recruit this streamer! This is our last chance for this year’s performance!
“The Yellow Lantern incident is dead in the water. The only thing we might catch in this final week is this streamer.
“This account has barely posted videos, obviously not a professional streamer, yet they nailed the timing perfectly. Despite a low-resolution phone, the visuals, layout, characters, and sound are all just right.
“The time, place, people, cause, process, and result are all there without error. The faces of passersby lack any unnecessary detail. At the end, you see police car red and blue lights, but no vehicles or officials appear on camera—the video cuts off abruptly, never crossing any legal lines. The control of boundaries is impeccable.
“Especially the final shot: the female delivery rider covers her face, collapsed in a shadowed corner, while the attacker laughs mockingly in sunlight. The contrast is brilliant.”
Michael didn’t know the streamer personally, but from this video alone, he was certain this person could make it.
If it was intentional, it showed a sharp sense for hot topics and excellent filming skills.
If accidental, at least it proved great instincts—knowing immediately to stir the group chat and ask everyone to share. How could that not be talent?
“Our operations and tech teams are already pushing this hot topic. Once the trend hits, our platform’s heat will surpass similar apps instantly, even top-tier companies are sharing our videos. We can’t miss this opportunity.”
Delivery drivers, squeezed by both the platform and clients, had to take risks to speed up; on the other hand, running against traffic injured innocent pedestrians.
A woman, working independently in the elements with a child, falls to the cold concrete covering her face along with her child.
An elderly man, injured and already with poor mobility, reacts in anger and resorts to violence.
These hot topics were enough to ignite fierce online debates.
Breakthrough had to seize this chance.
The slide changed, revealing a photo of a young man.
“The account registrant is Dou Peng, 20 years old, a delivery driver in the city, likely with modest means. Offer him a heavy bribe—show him the easy income short videos can bring. No one would leave free money underground.
“Team one will contact him directly from the app backend and see how he responds. Team two will naturally approach him in the group chat to build rapport.
“Be cautious and discreet; do not reveal that we know his real identity from the backend.
“He’s well-liked in the group, able to rally people. If we can help him earn money, even without signing him, our delivery driver category can take off.
“In this last week, if we get him on board, we’ll all have a good year.
“Alright, let’s get to work!”
The economic department dispersed swiftly, their efficiency striking.
Delivery driver streamers weren’t uncommon, but opening delivery as a brand-new category had never been done by any MCN before.
It took the keen vision of General Manager Wang.
This business wasn’t Michael’s initiative—it was a special request from General Manager Wang.
The class conflict among grassroots delivery drivers, the gender conflict with the beaten woman, the anti-child group that justifies disorder because the woman had a child, and the ageism not because old people turn bad but because bad people grow old.
They could even link the motor vehicle partly responsible for being hit by the reversing delivery driver, connect the bitter struggles behind milk tea shops and delivery workers, and question why only actual losses, not emotional damages, are compensated after accidents.
The internet was already in an uproar.
If they added a pet animal protection angle, it would be perfect.