Chapter Thirty-Nine: Capitalist Mindset, Official Broadcast

Are there any supporting characters stealing the show?
Yes.
But those who manage to steal the show are usually seasoned actors, masters of their craft, and they need to deliver an outstanding performance, sometimes with a character so well-crafted—even if they're villains, they must be bad with depth, not evil for its own sake.
So, it’s actually quite difficult for supporting characters to steal the spotlight; even those veterans mostly serve to help the lead reap the benefits.
Therefore, no one thinks that Lin Xing is stealing the show.
Rather than believing Lin Xing would overshadow the main cast, people are more likely to believe Liu Xing could win Best Actor.
For this reason, the publicity team for "Just to Wait for You" was delighted to see Lin Xing trending online. After all, thanks to his popularity, a new wave of viewers had noticed their show.
That was enough.
Moreover, in the latest episode of "Farming with the Stars," after Lin Xing finished dividing up the pork, he promoted "Just to Wait for You." Not to mention, at two o'clock, Lin Xing also shared the launch event for "Just to Wait for You."
With all this, another group of passersby who saw the trending topic naturally became curious about the series.
As some industry insiders put it, "Just to Wait for You" achieved twice the promotional effect with the cost of only one campaign.
More bang for the buck.
At the launch event, Kong Yi saw the news and chuckled, "If I’d known Lin Xing had this effect, I should have filmed more promo footage of him."
"Director Kong, should we release Lin Xing’s promotional clips now?"
The PR staff asked Kong Yi.
"Release them, let's stoke the fire while it's hot."
Kong Yi thought for a moment and said, "Let’s see if tonight’s ratings can spike."
It wasn’t just Kong Yi thinking this way; Miao Jun, Chief Operating Officer of YiKan Video, added, "Feng Gang really has skills—he made even a niche variety show break through."
The Deputy Director of Tan Province Television, Liang Yi, laughed, "If his temper were a bit milder, we wouldn’t have pushed him to leave."
"A real firecracker—lights up at the slightest spark."
Miao Jun smiled, "But I never expected him to help us promote this time."
"People grow, after all," Liang Yi said with a hint of mockery. "Once Feng Gang realized he couldn’t accomplish much after leaving our platform, of course he wants to soften things up now."

Miao Jun replied, "That’s true. Banana Video just doesn’t have the traffic. If ‘Farming with the Stars’ had been exclusively on YiKan Video, with the TV station’s resources backing it, we’d have made it a phenomenon long ago."
After Miao Jun said this, even Kong Yi didn’t think it was an exaggeration. Tan Province Media has always excelled at promotion, not to mention Tan Province Satellite TV’s ratings are exceptionally high, and their variety shows often set the trend.
Furthermore, YiKan Video, though it started last among the five major streaming platforms, has surpassed Banana Video in just three years and even taken a significant share from Panda Video.
Content is king.
That’s the true reason YiKan Video and Tan Province Television remain unshaken—no matter how much people resent their dominance or accuse them of plagiarism, everyone has to admit their strategic prowess.
So, Kong Yi doesn’t believe Lin Xing has such remarkable appeal.
Isn’t that absurd?
Although Kong Yi hasn’t watched "Farming with the Stars," and didn’t have much interaction with Lin Xing during the filming of "Just to Wait for You," he did personally oversee the scenes between Lin Xing and Chu Chen.
How should I put it?
Apart from his looks, everything else is rather ordinary.
Kong Yi simply doesn’t believe the claim that Lin Xing single-handedly made "Farming with the Stars" a breakout hit.
As a director, he knows all too well what stars are.
In his view, Feng Gang just packaged Lin Xing a bit. After all, Lin Xing is good-looking.
Besides, Lin Xing’s former teammate just fell from grace, so he has some popularity now; Feng Gang is just making use of leftovers, much like how they cast Lin Xing in their own show.
Just a tool.
Of course, tools come in different grades. In "Just to Wait for You," Lin Xing is the most ordinary kind, but the extra publicity he brings is a pleasant surprise.
In "Farming with the Stars," however, Lin Xing has been packaged as a jack-of-all-trades.
This is the fair, reasonable, and accurate assessment.
Not only Kong Yi, but Miao Jun, Liang Yi, and others share this view.
To them, stars are merely commodities, packaged at will by capital. Whoever the investors want to promote, they can—even a pig could be made a top star.
Take Liu Xing, who’s become hugely popular in the past three years; aside from his fanbase, he has almost no appeal to casual viewers, but capital keeps pushing him, giving him lead roles one after another.
So, their attitude toward Lin Xing is pretty much the same.
There’s a habitual mindset among investors: what I give you is truly yours.

If I want to promote you, only then can you rise.
Isn’t it the same with "Just to Wait for You" this time?
Chu Chen needs no mention—he’s already at the top, and this time he’s aiming even higher.
Li Jingjing, on the other hand, is still a step behind. Compared to other young actresses, she’s several grades lower, and this time Chu Chen is elevating her status.
Everyone understands the reason.
The launch event lasted until five o’clock. By then, the first wave of online publicity for "Just to Wait for You" had reached its climax.
"After watching the launch, I’m even more excited for tonight’s premiere."
"Chu Chen is even more handsome after turning thirty-one, and so much more radiant."
"Isn’t that true? Idol dramas are best with Chu Chen. He and Li Jingjing look great together."
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As soon as the launch ended, many of Chu Chen’s fans couldn’t help but start discussing.
So far, because the official announcement for "Just to Wait for You" came so suddenly and was pushed up last minute, even the fans' understanding of the show is quite limited.
They only know that Chu Chen’s character, Mei Lei, and Li Jingjing’s character, Gu Wei, are destined lovers, since it’s an idol drama, not a tragic romance.
The fans are already shipping them in advance.
This is just the first wave of publicity. Once the initial frenzy is over, the second wave will arrive with the official premiere at eight o’clock tonight.
The third wave will follow when "Just to Wait for You" launches on YiKan Video at ten o’clock.
That’s the main surge; the smaller waves in between are not worth mentioning.
With so much attention and anticipation from fans, "Just to Wait for You" officially premiered at eight o’clock on Tan Province Satellite TV.
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